Journal of Modern Accounting and Auditing, November 2013, Vol. 9, No. 11, 1535-1542
 

A STUDY OF THE AWARENESS LEVEL OF TAKAFUL PRODUCTS AMONG MICRO ENTERPRISES IN MALAYSIA
 

Norashikin Ismail, Akmal Aini Othman, Nur Liyana Mohamed Yousop, Syaidatul Zarina MatDin, Norsaliza Abu Bakar, Mohd Khairul Ariff Noh and  Roslina Mohamad Shafi

 

Abstract  

 

The small- and medium-sized enterprises (SMEs) play a vital role in the development of the Malaysian economy through its contribution of 32% of the country’s growth domestic product (GDP). However, the recent global financial crisis has exposed these enterprises to plausible risks that have resulted in some businesses being shuttered. Such predicament shows how crucial it is for SMEs to be prepared with some form of protection or Takaful to mitigate impending risks. The purpose of this study is to examine the extent to which micro enterprises are aware of Takaful and the benefits of its products. The study was conducted on respondents who fall into micro enterprise category located in Johor, Malaysia, and the research process involves a case study method which is in-depth interviews. The results of the current study provide   an   insight   into   how   Takaful   is   regarded   among   SMEs   and   the   need   for   the seen temporises to be protected.