A COMPARATIVE STUDY OF SUCCESSFUL MALE AND FEMALE ENTREPRENEURS: THE CASE OF THE SELANGOR ZAKAT BOARD (SZB)

 

Jamaliah Said, Hazlina Abdul Halim, Sharifah Norzehan Syed Yusuf, and Malcolm Smith

 

Abstract

The study examines the difference between successful male and female asnaf entrepreneurs in terms of entrepreneurial orientation, product/services innovation, financial management and marketing strategy. A survey was conducted of Zakat funding recipients for entrepreneurs on the poverty line. Sixty-two asnaf entrepreneurs that had received initial capital assistance to start small scale businesses in 2005 and had survived into 2012 as able to move out of the poverty line, were surveyed. The findings discovered that a significant difference between successful male and female asnaf recipients was apparent on the level of entrepreneurial orientation, marketing innovation and financial management. Female asnaf entrepreneurs were more entrepreneurial, but male asnaf tended to exhibit better financial management. There was no significant difference between successful male and female asnaf recipients with regard to product/service innovation. The attributes of successful entrepreneurs will have a direct impact on the actions of the Zakat Board in their distribution of future funding to entrepreneurial applicants.

Keywords: Successful asnaf entrepreneurs, Marketing strategy, gender, Zakat Board (SZB)